How bitcoin technology could change marketing _ smartbrief

You’ve probably heard about Bitcoin, and maybe you’ve heard about blockchain, the underlying technology that makes Bitcoin possible without any centralized authority. Bitcoin value history But have you considered how marketing will be upended by this technology?

Bitcoin is the tip of the iceberg, with the decentralization that lies below the surface having much more important ramifications for marketers. Bitcoin stock price chart We are still at least a year away from this disruption, but marketers should start getting up to speed if they want to be prepared for the change decentralization may bring.

In the mid ‘90s, marketers heard about email and the World Wide Web. Definition of bitcoin Then they heard about the internet.


A bitcoin Only after that did they start to understand how dynamic and interactive marketing could be thanks to these technologies.

In the mid 2000s, disruption happened again. Bitcoin chart 5 years Marketers heard about social networks like Facebook and Twitter. Bitcoin official currency It took some time, but marketing efforts adapted to the new ways customers were connected and empowered.

Marketers who recognize that blockchains represent another seismic shift have a large opportunity in front of them. Bitcoin historical exchange rate History may be repeating itself.

We’re used to overhyping things. Exchange usd to bitcoin Heck, as marketers, part of our jobs is generating excitement. Is bitcoin money We’re naturally a bit cynical of a claim from any marketer other than ourselves.

In the “it’s already happening” category, you have Bitcoin. Bitcoin exchange reddit Nine years old and it’s still going strong, admittedly with some volatility, but it has never been hacked and is recognized as a store of value.

Then, you can add in the fact that the DTCC plans to use blockchain to settle its $11 trillion in derivatives trades, Homeland Security is looking at blockchain to track goods and people across borders, and the FDA is looking at blockchain to help with population health management. Bitcoin price history csv And that doesn’t even touch on the numerous efforts within the Financial Services industry.

As for the “pace of life” argument, it’s simple: If you want to email, text, share a picture, file or video with anyone in the world, you can do it instantly. Bitcoin stock chart Yet, if you want to transfer something of actual economic value, say… money, the title to a car, apartment, or house, rights to a song or a painting, or stock, it can take days or weeks. Bitcoin price 2014 Time is money and these slow systems are costing us. 1 bitcoin price Blockchains will solve many of these issues.

Finally, the internet of things requires it. What is bitcoin difficulty The billions of devices that are coming will share information with each other and pay/get compensated for doing so at the micro-transaction level. Bitcoin mining The volume of transactions demands an internet-friendly way of making payments, and blockchain-based cryptocurrencies make the most sense. Bitcoin chart bitstamp Your smartwatch isn’t going to make a credit card payment to a charging station for 2 cents worth of power, given the overhead fees involved, but a blockchain-based system can and will facilitate such a transaction.

• Individuals, not brands, will control access identity and personal information through services like uPort, MetaMask, Blockstack, or Keybase.

• Brand affinity will align to decentralized protocols that represent a set of core values. Bitcoin price live For example, the people who choose to participate in a censorship-resistant marketplace like OpenBazaar instead of eBay.

• Value will get created not by owning customer data, but by how companies help customers use, interpret, and interface with data. Why was bitcoin created This is how Coinbase competes with BitGo, Jaxx, and LedgerWallet to interface with the addresses you control on the Bitcoin blockchain.

• A marketer’s claim will never be accepted as is. Cost of bitcoin today As Jack Trout wrote, “Claims of difference without proof are really just claims.” The supply chain, for example, will become a key part of the value proposition. Usd per bitcoin Witness how Walmart plans to blockchain to track pork provenance in China.

• Assets like loyalty points and coupons may become freely tradable and interchangeable via services like ShapeShift. Price of a bitcoin today Loyalty points alone won’t be enough to lock customers into a relationship.

• Attention won’t be free. What is bitcoin currency Customers will use social media platforms like Steem where attention and participation are rewarded and earned. Bitcoin exchange Marketers will need to engage in a meaningful way to warrant engagement, and they won’t be able to buy attention. Bitcoin chart 2016 (Note: This will likely impact email as well.)

Much like how few people could imagine the business models of Spotify, Uber, Seamless, or Hulu back in the ‘90s, few can currently predict how blockchain will evolve. Bitcoin virtual currency However, the data points are amassing that blockchain technology is for real.

Companies and marketers often ask me what they can do now to begin preparing. What us bitcoin They want to “future-proof” their businesses and their careers. Bitcoin currency graph They also want to know what leading startups such as OpenBazaar and Storj are doing. Bitcoin official (Disclosure: Both are clients of my company.)

After pointing them to the free e-book, “ Blockchains in the Mainstream,” which features 33 of the biggest names in the industry offering their prognostication, I suggest the following exercise:

Doing this now is like taking out an insurance policy against disruption or disintermediation: It’s worth the premium. Bitcoin exchange to paypal As William Gibson put it: “The future has arrived — it’s just not evenly distributed yet.”

Jeremy Epstein, CEO of Never Stop Marketing , has 20 years of international marketing experience in helping to bring innovative technologies into the mainstream. Learn bitcoin Most recently, Jeremy was VP, Marketing at Sprinklr which grew from a $20 million valuation and 30 people to $1.3 billion valuation and 900 people in 3 years. All about bitcoin Jeremy currently works with some of the leading and most innovative companies in the blockchain/decentralization space including OB1 and OpenBazaar. Bitcoin price chart 5 years In December of 2016, he edited and published a collaborative eBook with 33 of the top influencers and thought-leaders called “Blockchains in the Mainstream: When Will Everyone Else Know?”

You’ve probably heard about Bitcoin, and maybe you’ve heard about blockchain, the underlying technology that makes Bitcoin possible without any centralized authority. Who developed bitcoin But have you considered how marketing will be upended by this technology?

Bitcoin is the tip of the iceberg, with the decentralization that lies below the surface having much more important ramifications for marketers. Bitcoin price google finance We are still at least a year away from this disruption, but marketers should start getting up to speed if they want to be prepared for the change decentralization may bring.

In the mid ‘90s, marketers heard about email and the World Wide Web. Bitcoin price 2016 Then they heard about the internet. Register bitcoin Only after that did they start to understand how dynamic and interactive marketing could be thanks to these technologies.

In the mid 2000s, disruption happened again. Bitcoin value over time Marketers heard about social networks like Facebook and Twitter. Bitcoin weekly chart It took some time, but marketing efforts adapted to the new ways customers were connected and empowered.

Marketers who recognize that blockchains represent another seismic shift have a large opportunity in front of them. Bitcoin exchange pakistan History may be repeating itself.

We’re used to overhyping things. Bitcoin i Heck, as marketers, part of our jobs is generating excitement. Bitcoin price prediction tool We’re naturally a bit cynical of a claim from any marketer other than ourselves.

In the “it’s already happening” category, you have Bitcoin. Bitcoin users Nine years old and it’s still going strong, admittedly with some volatility, but it has never been hacked and is recognized as a store of value.

Then, you can add in the fact that the DTCC plans to use blockchain to settle its $11 trillion in derivatives trades, Homeland Security is looking at blockchain to track goods and people across borders, and the FDA is looking at blockchain to help with population health management. Bitcoin price gbp And that doesn’t even touch on the numerous efforts within the Financial Services industry.

As for the “pace of life” argument, it’s simple: If you want to email, text, share a picture, file or video with anyone in the world, you can do it instantly. Bitcoin bitcoin Yet, if you want to transfer something of actual economic value, say… money, the title to a car, apartment, or house, rights to a song or a painting, or stock, it can take days or weeks. Who started bitcoin Time is money and these slow systems are costing us. What is bitcoin faucet Blockchains will solve many of these issues.

Finally, the internet of things requires it. Bitcoin payment address The billions of devices that are coming will share information with each other and pay/get compensated for doing so at the micro-transaction level. Bitcoin trend chart The volume of transactions demands an internet-friendly way of making payments, and blockchain-based cryptocurrencies make the most sense. Pay by bitcoin Your smartwatch isn’t going to make a credit card payment to a charging station for 2 cents worth of power, given the overhead fees involved, but a blockchain-based system can and will facilitate such a transaction.

• Individuals, not brands, will control access identity and personal information through services like uPort, MetaMask, Blockstack, or Keybase.

• Brand affinity will align to decentralized protocols that represent a set of core values. Price of bitcoin For example, the people who choose to participate in a censorship-resistant marketplace like OpenBazaar instead of eBay.

• Value will get created not by owning customer data, but by how companies help customers use, interpret, and interface with data. How to pay bitcoin This is how Coinbase competes with BitGo, Jaxx, and LedgerWallet to interface with the addresses you control on the Bitcoin blockchain.

• A marketer’s claim will never be accepted as is. Bitcoin logarithmic chart As Jack Trout wrote, “Claims of difference without proof are really just claims.” The supply chain, for example, will become a key part of the value proposition. Bitcoin per dollar Witness how Walmart plans to blockchain to track pork provenance in China.

• Assets like loyalty points and coupons may become freely tradable and interchangeable via services like ShapeShift. Open source bitcoin Loyalty points alone won’t be enough to lock customers into a relationship.

• Attention won’t be free. Bitcoin exchange list Customers will use social media platforms like Steem where attention and participation are rewarded and earned. Bitcoin value 2014 Marketers will need to engage in a meaningful way to warrant engagement, and they won’t be able to buy attention. What is the bitcoin (Note: This will likely impact email as well.)

Much like how few people could imagine the business models of Spotify, Uber, Seamless, or Hulu back in the ‘90s, few can currently predict how blockchain will evolve. Bitcoin technology However, the data points are amassing that blockchain technology is for real.

Companies and marketers often ask me what they can do now to begin preparing. Bitcoin price going down They want to “future-proof” their businesses and their careers. Bitcoin price analysis They also want to know what leading startups such as OpenBazaar and Storj are doing. Bitcoin usd value (Disclosure: Both are clients of my company.)

After pointing them to the free e-book, “ Blockchains in the Mainstream,” which features 33 of the biggest names in the industry offering their prognostication, I suggest the following exercise:

Doing this now is like taking out an insurance policy against disruption or disintermediation: It’s worth the premium. Bitcoin price down As William Gibson put it: “The future has arrived — it’s just not evenly distributed yet.”

Jeremy Epstein, CEO of Never Stop Marketing , has 20 years of international marketing experience in helping to bring innovative technologies into the mainstream. L bitcoin Most recently, Jeremy was VP, Marketing at Sprinklr which grew from a $20 million valuation and 30 people to $1.3 billion valuation and 900 people in 3 years. Bitcoin info Jeremy currently works with some of the leading and most innovative companies in the blockchain/decentralization space including OB1 and OpenBazaar. Bitcoin exchange gemini In December of 2016, he edited and published a collaborative eBook with 33 of the top influencers and thought-leaders called “Blockchains in the Mainstream: When Will Everyone Else Know?”